Yelp in Serps?

Doing some research on local based services and for some instances I'm seeing branded yelp pages being ranked #1 in organic listings. Is it easy to outrank them? For example: "bobs plumbings" yelp page is ranked #1 and their own site is ranked #4.

Also If I send some HQ links to my clients branded yelp page will it also have a chance of ranking high in organics?

Appreciate any insight on this :)