White Hat vs Black Hat SEO

The terms white hat and black hat are used to describe the type of tactics used to optimize a website for the search engines. At the extreme ends of the scale, White hat SEO is typically thought of as the more ethical approach, and one that abides by the search engines’ terms of service, but also the one that takes the longest to see results from. Black hat SEO is thought of as a far more underhand approach, one that does not mind circumnavigating the rules, and thus provides faster results….

White Hat vs Black Hat SEO