What should I sell to people on Tinder?

So I'm trying to generate some traffic from Tinder and I'm trying to decide what exactly to promote/how to do it.

I see two paths:

1) Drop a snapchat/kik/whatever in the bio, have people message there and then send them some type of offer or nurture them in some way..

2) Directly send a message to matches with a link.

The accounts I'd be sending the messages from are hot females, obviously :D

Anyone have any thoughts or ideas? I could use some tips on what I should be selling and would…

What should I sell to people on Tinder?