Reputation Management (ORM) Suggestions

Hello All!

I would love to hear suggestions for reputation management. What strategies do you use, websites, blogs, 2.0's, etc.? What will prove to be the best 'bang for buck'?

I have a client that would like to do some 'lite' ORM – meaning that there are only a 2-3 forum results with talk about their brand when you Google brand+reviews, or even just their brand name – they're not BURIED in bad reviews. The reviews are on niche forums, and not Yelp, Google, FB, Rip Off Report, etc. , so…

Reputation Management (ORM) Suggestions