Observations about Yelp’s system of dishing out leads

So I don't know if this is just a figment of my imagination, but i noticed that the number of leads yelp has been giving me has gone up substantially as traffic to my page has increased and various inner pages have started to rank. This despite my yelp page not ranking for squat. During a telephone conversation with a yelp sales agent, she spilled that in fact what you put in your business description can have a bearing on the number of leads you get through Yelp's own search function….

Observations about Yelp's system of dishing out leads