How to rank high in a small country (Switzerland)?

Hi Members

I'm working a lot with Google AdWords for my clients. But I do not really have good know how with SEO. So I would like to ask here some questions about that:

How should I proceed if I want to rank a web agency (webdesign, and also adwords services) from switzerland with certain keywords on the first page of google? I don't need tips like using h1 title tags, and how many times to use the keyword in the content. I more likely need some pro tips. I've read for example about social…

How to rank high in a small country (Switzerland)?