Case in point as to why Online Reputation Management exists

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Anyone following the case of the Vegas mass shooter Stephen Paddock would assume that they were referring to his brother Eric, the only one who has been interviewed as a result of the shooting.

As it turns out, the shooter had three brothers. This is one of the other ones.

Imagine being the brother who is NOT the mass murderer or Floatish thinker.

People like this are the people who could actively use online reputation management.