SEO IS NOT DEAD BUT…

I don't want to argue regarding the repetitive controversy. But Amazon is getting bigger every year and a lot of people start their search on amazon (for product). I don't think local seo or informational keywords are concerned but what about buyer keywords? Should Affiliate marketer or ecommerce migrate slowly to Amazon?

Thanks (sorry for my bad english)

Reference:

http://www.adnews.com.au/news/amazon-s-arrival-threatens-google-s-grip-on-ecommerce-search

SEO IS NOT DEAD BUT…