Multi-Location SEO..

We've got a client with multiple locations across the United States and Canada, some only 10-15 minutes from one another.

They've recently been consolidating their microsites and are asking us to combine two separate market sites into a single site. The two locations, (Fredrericksburg, VA and Dale City, VA) are about 30 miles apart.

My question is, shouldn't each of these locations have an individual microsite with a unique URL in order to rank properly for both markets?

If we consolidate…

Multi-Location SEO..