Keyword Research

I've seen several posts where people have asked ' is this an easy keyword to rank' and give no further info except a tool scores it 20 or 25.

https://www.blackhatworld.com/seo/kwfinder-easy-keyword-20-df-how-can-rank.987915/
https://www.blackhatworld.com/seo/can-i-rank.982680/

So;
It's not a best xxx, or a xxxx review keyword

View attachment 97477

If I was selling this as a keyword for $50 ( very hypothetically – as I clearly am not ) who would want it?…

Keyword Research