Free Plus Shipping Facebook Ad Types

Hey everyone,
I have been running a Shopify store for about 2 weeks now and am offering a free plus shipping item. I have run about 50 bucks in Facebook ads trying to get sales. First I ran a simple PPE ad with a picture of the product, some free plus shipping copy and a shortened link to the product to my targeted audience and had a ton of likes, and shares but only 4 link clicks. I then ran a traffic ad optimized for link clicks and I get charged when the link is clicked instead of…

Free Plus Shipping Facebook Ad Types