Estée Lauder loses two thirds of engagement because of Kendall Jenner?

hey guys,

I remember I've read somewhere that because of that Instagram break Kendall Jenner once had, the online shop Estée Lauder lost nearly two-thirds of its platform engagement since she was kind of the face of Estée. However, I can't find that (or similar) articles about it?

Can anyone link a fellow BHatter?