[Case Study] Offline Pay-Per-Call Campaign

I've been doing online call campaigns for about a month now and am getting great results. Decided to try an offline campaign and will make a Case Study out of it for BHW. Not sure how it will convert but I've looked at it from a consumer standpoint and it should perform well. My idea plays on, and elicits people's fears, which hopefully will lead to conversions. Playing on peoples' emotions happens often in marketing and beyond. In fact, today is election day in the US and our fine…

[Case Study] Offline Pay-Per-Call Campaign