Branded anchor text for sites that will never get brand searches?

Let's say you have a small Amazon niche site with a catchy name. Like blender review hero. Is it a bad idea to use brand anchor text for this?('blender review hero') I've heard that the panda algorithm penalizes sites if they have a brand name but no brand searches? Not sure how they would determine a site has a brand name though

So if that's true, is brand anchor text only something that should be used for whitehat sites or sites that are big enough or genuine enough to have brand…

Branded anchor text for sites that will never get brand searches?