Bounce rate is a bullshit metric

Bounce rate is a thing, according to SEMRush it's one of the key metrics to what makes websites rank on Google, it came 4th in their 2017 ranking factors study. Tonight I want to put forward the argument that bounce rate is a bullshit metric.

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Firstly, what is bounce rate? WHAT DOES IT MEAN!

A "bounce" is a web visitor which exits on the page which…

Bounce rate is a bullshit metric