1,100,000 followers on Facebook: How would you monetize it?

Niche: General cooking/moms type of page with 1.1mil (legitimate followers)

This was built up over 8 years, all organically.

This lady is not my client yet, but we've been talking a lot. I am trying to think of ideas on how she can monetize. She only has 1 cookbook for sale at $1.99 and never even talks about it. Some of her posts I've seen up to 14k shares and thousands of comments, it's crazy, and she has never once ran a facebook ad, she's very proud it's all built organically.

Just…

1,100,000 followers on Facebook: How would you monetize it?